Analysis of the Impact of Sharia Fintech on Users in Indonesia: A Digital Marketing Perspective
DOI:
https://doi.org/10.38035/vcqbea70Keywords:
economics sharia , digital marketing, consument satisfaction, sharia fintech, user experiencedAbstract
This study examines the impact of Sharia fintech on users in Indonesia, focusing on factors influencing adoption. Using a mixed-methods approach, the research combines quantitative analysis via Partial Least Squares Structural Equation Modeling (PLS-SEM) and qualitative insights through thematic analysis. The findings reveal that Perceived Usefulness (PU) and Satisfaction are significant predictors of adoption, while Ease of Use is non-significant. Qualitative insights emphasize the importance of awareness, religious compliance, and user experience. The study provides valuable implications for digital marketing strategies and product development in Sharia fintech, highlighting the need to enhance PU, user satisfaction, and transparent Sharia compliance. This research contributes to understanding Sharia fintech adoption and offers insights for stakeholders.
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