Internationalizing Marketing Management Education through Academic Exchange, Industry Engagement, and Community Empowerment: An International Community Service Program in Malaysia and Singapore

Authors

  • Muhammad Iqbal Ismail Universitas Pamulang, Tangerang Selatan, Indonesia. Author
  • Dewiana Novitasari Universitas Insan Pembangunan Indonesia, Tangerang, Indonesia. Author
  • Inneke Respatiningsih Universitas Faletehan, Serang, Indonesia. Author

DOI:

https://doi.org/10.38035/servitium.v2i1.74

Keywords:

internationalization of higher education, marketing management education, academic exchange, industry engagement, community service

Abstract

International community service can connect marketing education with professional practice and cooperation. This program comprised an interinstitutional assignment to Malaysia and Singapore and academic–industry engagement at Karangkraf Malaysia. Implementation involved preparation, knowledge exchange, an industrial visit, reflective evaluation, and follow-up planning. Academics discussed digital marketing, while practitioners shared publishing management and business experience. Participants encountered editorial, design, printing, and distribution processes. Immediate outputs included industry insights, initial institutional communication, publication materials, and curriculum recommendations. Community empowerment took the form of reciprocal professional knowledge sharing. The program linked international engagement with industry-informed education.

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Published

2026-10-31

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Vol. 2 No. 1 (2026): SERVITIUM RESEARCH: Community Service Journal (July - December 2026)

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