Peran Literasi Digital dalam Memperkuat Pemberdayaan Pokdarwis terhadap Pengembangan Desa Wisata Berkelanjutan

Authors

  • Hamdan Hamdan Universitas Mercu Buana, Jakarta, Indonesia Author
  • M. Rizky Mahaputra Universitas Winaya Mukti, Bandung, Indonesia Author
  • M. Ridho Mahaputra Universitas Bina Nusantara, Jakarta, Indonesia Author

DOI:

https://doi.org/10.38035/servitium.v1i2.69

Keywords:

Pemberdayaan Pokdarwis, Literasi Digital, Desa Wisata Berkelanjutan, Pariwisata Berbasis Masyarakat

Abstract

Penelitian ini bertujuan menganalisis pengaruh pemberdayaan Pokdarwis terhadap pengembangan desa wisata berkelanjutan dengan literasi digital sebagai variabel mediasi. Penelitian menggunakan pendekatan kuantitatif dengan desain kausal pada 66 pengurus Pokdarwis di 18 desa wisata Kabupaten Lebak. Analisis data dilakukan menggunakan PLS. Hasil penelitian menunjukkan bahwa pemberdayaan Pokdarwis meningkatkan literasi digital dan pengembangan desa wisata berkelanjutan. Literasi digital juga berpengaruh positif terhadap pengembangan desa wisata berkelanjutan serta memediasi hubungan antara pemberdayaan Pokdarwis dan pengembangan desa wisata berkelanjutan. Temuan ini menunjukkan bahwa penguatan kapasitas kelembagaan yang diintegrasikan dengan peningkatan literasi digital mampu mendorong partisipasi masyarakat, memperkuat tata kelola destinasi, serta mendukung keberlanjutan ekonomi, sosial, budaya, dan lingkungan. Penelitian ini menegaskan pentingnya literasi digital sebagai mekanisme strategis dalam meningkatkan efektivitas program pemberdayaan Pokdarwis.

References

Baloch, Q. B., Shah, S. N., Iqbal, N., Sheeraz, M., Asadullah, M., Mahar, S., & Khan, A. U. (2023). Impact of tourism development upon environmental sustainability: A suggested framework for sustainable ecotourism. Environmental Science and Pollution Research, 30(3), 5917–5930.

Baron, R. M., & Kenny, D. A. (1986). The Moderator-Mediator Variable Distinction in Social Psychological Research. Conceptual, Strategic, and Statistical Considerations. Journal of Personality and Social Psychology, 51(6), 1173–1182. https://doi.org/10.1037/0022-3514.51.6.1173

Elshaer, I., Moustafa, M., Sobaih, A. E., Aliedan, M., & Azazz, A. M. S. (2021). The impact of women’s empowerment on sustainable tourism development: Mediating role of tourism involvement. Tourism Management Perspectives, 38, 100815. https://doi.org/https://doi.org/10.1016/j.tmp.2021.100815

Gunawan, S., & Alexander B, J. A. (2025). Kabupaten Lebak Disebut Daerah dengan Beragam Masalah, Apa Solusinya? Portal Lebak. https://portallebak.pikiran-rakyat.com/nasional/pr-299014803/kabupaten-lebak-disebut-daerah-dengan-beragam-masalah-apa-solusinya?page=all

Hair, J., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2022). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM).

Hair Jr, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Partial least squares structural equation modeling (PLS-SEM) using R: A workbook. Springer Nature.

Hamdan, H., Krisnahadi, T., Komaria, N., Ilhamalimy, R. R., Raharja, I., & others. (2025). Institutional Innovation Performance of Tourism Villages: What Factors Are Needed? Jurnal Kepariwisataan Indonesia: Jurnal Penelitian Dan Pengembangan Kepariwisataan Indonesia, 19(1), 153–176.

Hamdan, H., Rahmat, A., Firdaus, D., Sugiharjo, R. J., & Paijan, P. (2025). Digital social innovation strategy as a sustainable solution for entrepreneurial development in South Meruya Urban Village. ICCD, 7(1), 215–221. https://doi.org/https://doi.org/10.33068/iccd.v7i1.863

Hamdan, H., Yuliantini, T., Raharja, I., Samudro, A., & Ali, H. (2023). Establishing collaboration and knowledge sharing as a fear of missing out response in improving tourist travel agency innovation performance. BISMA (Bisnis Dan Manajemen), 115–143.

Hassan, T. H., Salem, A. E., & Saleh, M. I. (2022). Digital-Free Tourism Holiday as a New Approach for Tourism Well-Being: Tourists’ Attributional Approach. In International Journal of Environmental Research and Public Health (Vol. 19, Issue 10, p. 5974). https://doi.org/10.3390/ijerph19105974

Hussain, N., & Phulpoto, S. (2024). Digital Literacy: Empowering Individuals in the Digital Age. Assyfa Learning Journal, 2(2 SE-Articles), 70–83. https://doi.org/10.61650/alj.v2i2.231

Kemenparekraf. (2021, April). Membangun Ekosistem Desa Wisata Bersama Komunitas. Kemenparekraf.Go.Id.

Lapuz, M. C. M. (2023). The role of local community empowerment in the digital transformation of rural tourism development in the Philippines. Technology in Society, 74, 102308. https://doi.org/https://doi.org/10.1016/j.techsoc.2023.102308

Marsdenia, M. (2022). Digital Literacy of Rural Community to Achieve Economic Resilience: Development of Tourism Local Destination. In Proceedings (Vol. 83, Issue 1, p. 12). https://doi.org/10.3390/proceedings2022083012

Raharjo, K., Afrianty, T. W., & Prakasa, Y. (2024). Digital literacy and business transformation: social-cognitive learning perspectives in small business enterprises. Cogent Business & Management, 11(1), 2376282. https://doi.org/10.1080/23311975.2024.2376282

Ridwan, M., & Alexander B, J. A. (2025). Wisata di Lebak Selatan Diduga Tak Dongkrak PAD, Ada Apa? Portal Lebak. https://portallebak.pikiran-rakyat.com/lebak-news/pr-299054237/wisata-di-lebak-selatan-diduga-tak-dongkrak-pad-ada-apa

Santoso, H., Abdinagoro, S. B., & Arief, M. (2019). The role of digital literacy in supporting performance through innovative work behavior: The case of indonesia’s telecommunications industry. International Journal of Technology, 10(8), 1558–1566.

Torres, P., & Godinho, P. (2023). Does Tourism Matter to National Innovation Capability? Tourism Planning & Development, 20(1), 108–133. https://doi.org/10.1080/21568316.2022.2146740

Zhao, X., Lynch, J. G., & Chen, Q. (2010). Reconsidering Baron and Kenny: Myths and truths about mediation analysis. Journal of Consumer Research, 37(2), 197–206. https://doi.org/10.1086/651257

Downloads

Published

2026-02-10

Issue

Vol. 1 No. 2 (2026): Community Service Journal (January - June 2026)

Section

Articles

License

Copyright :

Authors who publish their manuscripts in this journal agree to the following conditions:

  1. Copyright in each article belongs to the author.
  2. The author acknowledges that the SERVITIUM RESEARCH: Community Service Journal has the right to be the first to publish under a Creative Commons Attribution 4.0 International license (Attribution 4.0 International CC BY 4.0).
  3. Authors can submit articles separately, arrange the non-exclusive distribution of manuscripts that have been published in this journal to other versions (for example, sent to the author's institutional repository, publication in a book, etc.), by acknowledging that the manuscript has been published for the first time at SERVITIUM RESEARCH: Community Service Journal.